E-Mail Marketing

This form of direct marketing uses e-mails as a means of communicating a message to an audience. E-mail marketing is effective for several reasons:

• Gives an exact return on investment can be tracked and has proven to be high when done properly.
• Your business can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.
• E-mail allows businesses to reach out to consumers with personalized, relevant, dynamic messages.
• Transactional e-mails allow businesses to respond automatically to important consumer events like purchases.