Newspaper advertising is one of the most traditional forms of advertising for large and small businesses alike. Though the Internet has grown in popularity and taken a large portion of the market share, newspapers still have the ability to reach a very large targeted segment of the population. A benefit to using newspaper is that it allows you to reach a large number of people in specific geographical location. Information can be presented without being limited to 30 or 60 seconds. There is no limited exposure to your ad. Your customers can refer back to the ad as often as they would like.