Texting has typically been used peer to peer (consumer to consumer), however businesses are now starting to adopt it as a way to communicate information that is time sensitive and relevant to a customer’s specific interests. The advantage of text marketing is that the message arrives with in seconds and the message is less intrusive then a phone call, thus a business is able to broadcast up-to-the minute information that is delivered in real time
Broadly, it’s all about the “psychology” of text messages. They reach people wherever they are and at any time of day or night. That gives it a sense urgency and top of the mind awareness to which email can’t compare. The message can be further enhanced with a targeted campaign that appeals directly to the consumer. Most people are with their mobile phones almost 24 hours a day thus the ability to deliver a message directly to your customer is done with great confidence and ease.
Consider These Statistics:
- 18-29 year old consumers use text messaging more often than voice to communicate.
- On average 94% of text messages are read.
- 80% of consumers keep their mobile phones with them all day.
- When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising.